Walmart to launch new membership service Walmart+ in competition with Amazon Prime

Walmart’s answer to Amazon Prime is cheaper and has gas discounts

Walmart+ is the subscription alternative to Amazon Prime, will cost $98 per year

Walmart+ members will be able to place unlimited free same-day delivery orders on more than 160,000 items ranging from tech to groceries at in-store prices, the company said.

Unfortunately, Walmart's sales pitch really hinges on how much you value, or need, more access to grocery deliveries. Walmart+ will reportedly cost $12.95 per month, or $98 if you opt for the annual subscription. A Prime membership costs $119 a year, or $12.99 a month, according to Amazon's website. Non-members now get free two-day deliveries for millions of items on orders of $35 or more.

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"We are a company committed to meeting our customers' needs", Janey Whiteside, Walmart's chief customer officer, said.

Walmart has a long way to go to catch up with Amazon Prime.

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Although Walmart's online sales have grown substantially over the course of the coronavirus pandemic - with the retailer's virtual business in the U.S.

"We´re launching it to meet the needs of our customers", she said.

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Amazon Prime, which began by offering free two-day delivery, has grown to include other perks, including on-demand movies and television shows, a music streaming service and video gaming platform. "Customers know they can trust us and depend on us, and we've designed this program as the ultimate life hack for them". To qualify, orders must be at least $35 (roughly Rs. 2,600). You scan articles as you put them in your basket and then use Walmart Pay to finish checkout, all without ever having to interact with an employee. Otherwise, the only other notable feature of the service is fuel discounts, offering "up to" five cents off a gallon at Walmart, Murphy USA and Murphy Express gas stations. Sam's Club will be added in the future. Free same-day delivery for non-members is also available but only in specific zip codes.

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