Goodyear responds to zero-tolerance policy slide labeled by employee as discriminatory

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Trump urges Goodyear tire boycott after company bars political attireFILE

US President Donald Trump on Wednesday called for consumers to avoid Goodyear tires after a report that the company had specifically banned attire featuring the president's political slogan.

Tire maker Goodyear is scrambling to do damage control after a leaked diversity-training slide suggested it'd fallen in with Black Lives Matter corporate virtue brigade, triggering calls for a boycott from President Donald Trump. Woke Twitter, disproportionately living in coastal cities with ample public transportation, is unlikely to be buying Goodyear products anyway, while the red-state inhabitants of "flyover country" require cars - and tires - to get from point A to point B. Trump said in a tweet on Wednesday, in an unusual move for a president.

The tweet came in response to an employee who posted a photo, obtained by CNN affiliate WIBW, from a Topeka, Kansas, Goodyear plant that showed a slide during a training that "Black Lives Matter" and LBGT pride apparel were "acceptable" and "Blue Lives Matter", "All Lives Matter", "MAGA Attyre", and other political material were "unacceptable".

Under the "unacceptable" column, Blue Lives Matter and All Lives Matter are listed.

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Goodyear said the slide was not approved by its corporate headquarters and that the company was supportive of both movements for racial equality and law enforcement, but partisan politics was to be shunned. The screenshot was described in the report as part of the company's diversity training.

Yesterday, Goodyear became the focus of a conversation that created some misconceptions about our policies and our company.

"What was clearly targeted was a certain ideology", McEnany said. "But what was not allowed was Blue Lives Matter", she said.

She added: "The president will never apologize for standing with law enforcement, he won't".

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"I think he's done plenty for companies in OH and elsewhere, far more than Joe Biden ever did", she said. "Nothing could be further from the truth", the statement said, "and we have the upmost [sic] appreciation for the vital work police do on behalf of our shared communities".

Regardless, Trump's push to boycott an American company didn't sit well with a number of people and some pointed out a Goodyear boycott would benefit rivals based overseas.

The White House declined to comment on whether Trump, who is seeking re-election on November 3, was calling for Americans to stop buying new vehicles with Goodyear tires.

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