CEO Dominique Lamb, the four-day period from Black Friday to Cyber Monday is anticipated to be the "biggest spree of the entire year for retail". On Black Friday itself, 70 percent planned on shopping in a physical store while 54 percent were going to shop online.
Shopping is often the first word that comes to peoples' minds when they hear Black Friday. Black Friday shoppers enjoy discounts across a wide range of product categories. Most online sites will allow you to create a wish list, but you need to be really cutthroat about what you will be buying. So every retailer loves to grow.
Some customers share their secret to getting the biggest bang for your buck. "Our data shows that there's still a massive spike on Black Friday", says Brian Field of ShopperTrak, which tracks in-store foot traffic.
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"I actually lived away from home for many years and this is one of the main times that we would spend time together so now I'm back but we still Black Friday shop", said Tanya, Black Friday Shopper. You can get information from your local newspaper, ads on various apps, online search, social media, and advertisement on physical stores.
Do Amazon and Walmart offer Black Friday deals?
According to research from GfK South Africa, televisions were particularly popular, with TV sales increasing by 66% to over 93,000 units on Black Friday 2018 compared to the year before. Most of the time, stores can have the same deals through the weekend, and some are also able to price match items.
The NRF expects 165 million Americans to shop during the five-day holiday weekend.
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"I'm looking for gifts for people and candles for myself", said Richie. According to an Adobe survey, one in 4 consumers plan to visit a physical store on Thanksgiving Day.
But there are other ways to incorporate technology into the holiday shopping season.
It's that time of the year again: time to buy presents in advance, time to buy that new computer, time to buy those clothes you've been wanting to.
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