"Frozen II" doing box office history early in the weekend

The Wrap Frozen 2 Elsa

The Wrap Frozen 2 Elsa

In North America, Frozen held the previous record with a five-day Thanksgiving debut of $93 million, including $67 million for the three-day weekend (the pic debuted the Wednesday before the holiday).

The film had the third-best opening weekend for an animated film behind Pixar's Finding Dory (£104 million), and The Incredibles 2 (£141 million). Generally, animated films have a more staggered roll out worldwide, which reduces the opportunity for a mammoth opening weekend.

According to a report on Box Office India, film collected Rs 6.75 crore and Rs 8.25 crore on Saturday and Sunday respectively putting the total figure at Rs 18.25 crore.

In terms of global box-office, Frozen 2 earned a mammoth $350 million, which is impressive, to say the least.

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Dergarabedian added that the film was able to deliver family-friendly entertainment to "an enthusiastic global audience on an advantageous release date", which helped solidify Disney's position as the highest-grossing studio this year. It's the highest-grossing weekend ever for any animated movie globally.

With that said, Disney is crawling out of that rut with the release of the highly-anticipated Frozen II, which iced $130 million in domestic sales this weekend.

This latest Dole initiative celebrating Disney's Frozen 2 is part of a multiyear nutritional alliance with The Walt Disney Company. "With a mere five weekends left in the year, the blockbuster success of "Frozen 2" is a pivotal building block in the industry's attempt to reverse the deficit".

To recap: loosely inspired by the Hans Christian Andersen fairytale "The Snow Queen", Frozen is the stirring story of two estranged princesses called Elsa and Anna, and the alarmingly frosty spell Elsa casts over their kingdom, Arendelle.

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The movie brought in $223 million internationally at 37 markets.

Much less profitable was the crime thriller "21 Bridges", starring Chadwick Boseman as a police detective who places Manhattan on lockdown for a manhunt.

New Sony release "A Beautiful Day in the Neighborhood", a drama about a journalist's relationship with beloved television star Fred Rogers (played by Tom Hanks), debuted in third place with an estimated $13.5 million.

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