Instagram Expanding Test of Hiding Like Counts from Public View

Instagram Hidden Likes

Instagram has Started Hiding Likes - Here's How it Works

We understand that the number of likes is an important metric for many creators, and while this test is in exploratory stages, we are thinking through ways for creators to communicate value to their partners.

As Adam Mosseri, head of Instagram tweeted on Thursday that there will be a small portion of people globally won't be able to see the number of likes on other people's photo anymore.

With this, only account owners will be able to see their like counts while the followers will be restricted from viewing the number of likes on a post. Removing like counts, Instagram argues, removes pressure on some users when it comes to how many likes they receive "so you can focus on sharing the things you love".

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Instagram has started hiding the number of likes on its users' posts following an initial test of the concept earlier this year in Canada.

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Responses to this initiative have been mixed from the start. Instagram may disagree publicly, but at this point, the idea that this global expansion will lead Instagram to reconsider and reverse this "test" is laughable. Unfortunately, many people who have been pulled into the test are unhappy about this, so they're trying to figure out how to show their Instagram likes. They can tap through to view the Likers list but would have to manually count them.

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According to a TechCrunch report which quoted a study by HypeAuditor, Instagram influencers in countries where the project has been piloted lost 3% to 15% of potential likes for new posts when compared to the content they had posted before the change.

Instagram beforehand said the transfer is created to shift the point of hobby a ways flung from making Instagram feel "adore a contest" the build aside customers compete to gaze how many likes they'll rack up.

While it seems likely that making Instagram less of a popularity contest might aid the average user, Instagram has to be mindful that it doesn't significantly decrease creators' or influencers' engagement and business success. I'd be curious to see if any popular influencers notice a significant change in their like counts one way or another.

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