Twitter To Halt Political Ads, In Contrast To Facebook

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Twitter to ban all political ads amid 2020 election uproar

Chief executive Jack Dorsey said the company believed the reach of political messages should be "earned not bought".

Twitter will bar political advertising globally on its platform, responding to growing criticism over misinformation from politicians on social media. "Paying for reach removes that decision, forcing highly optimized and targeted political messages on people".

Twitter had previously implemented rules and restrictions for political advertising.

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The platform also plans to include "issue advocacy", which it defines as adverts that "refer to an election or a clearly identified candidate" or those that "advocate for legislative issues of national importance".

Dorsey points out that digital political ads present a range of challenges to society, including: machine-learning based optimization of messaging and micro-targeting, unchecked misleading information and deep fake videos.

The ban on political ads takes effect November 22, with a few exceptions, such as ads that encouraging voter registration. "All at increasing velocity, sophistication, and overwhelming scale". And paying to increase the reach of political speech has significant ramifications that today's democratic infrastructure may not be prepared to handle.

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"Our policy is that we do not fact-check politicians' speech, and the reason for that is that we believe that in a democracy, it is important that people can see for themselves what politicians are saying", Zuckerberg told a U.S. House committee last week.

This story is developing and will be updated.

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